Online Marketing plays a critical role in overall marketing mix of an organization, as the percentage of internet consumer spending grows, more and more businesses are allocating portions of their budgets to online advertising.
Being seen by your audience is only half the battle won. To drive return on investment or return on advertising spend, a thorough and diversified online advertising strategy must be in place, one that combines PPC, PPA, PPI and social media marketing tactics for optimal performance of the campaign.
Vencore Global Services provides an integrated online advertising campaigns that exposes to prospective buyers. Once a campaign begins, we track pertinent information such as traffic, conversions and user behavior. Our approach to online advertising combines creative messaging with required back-end analysis, to see what's working and what could work better.
We specialize in various forms of online advertising including:
- Pay Per Click
- Contextual Advertising
- Pay Per Acquisition
- Pay Per Impression
- Local Search Advertising
- Text Link Advertising
- Banner Ads
- Web Video Advertising
Pay Per Click
Improving your brands presence in the digital sphere always generates more lead and better ROI. So it's important that your products and services appear on the first page of search engines for better engagement, when customers are searching for them. Nine Digital has the experience and technical expertise to help you position your brands in the sponsored section of the search engines pages, which will be viewed by the targeted audience.
Pay Per Click (PPC) is a very effective way to get your products and services in front of prospective customers. Using our skillful resources, you can increase your brands awareness very easily by targeting the right audience at the right place. We're a young passionate team who are committed and driven to deliver best results and measure your campaigns performance with an objective to enhance your presence online.
With the right approach, your products and services can get instant visibility using a range of selected key phrases. We can effectively optimize your campaigns ensuring that your products and services are always there on the sponsored sections of various relevant sites. PPC ensures you will only have to pay as per the number of clicks and visits to your website. Nine Digital's PPC service enables you to get prompt results in terms of lead generation and improve ROI, conversion, when customers search for related products and services.
As a part of our PPC campaign strategy and development, a continuous data analysis and optimization of your campaign is done after understanding your business objectives. Hence our approach to get quick results is based on generating quality leads and better ROI.
Keyword Research & Grouping
It is very important to pick up the right set of targeted keywords carefully which would be relevant to the searches of your products and services. This is an integral part of running your PPC campaign ads and we review there impact in the light of campaign results.
PPC campaign has a very flexible approach which can help you to narrow down your target audience and promote your products and services in the digital sphere on the basis of location, gender, age, interest and place.
Create Multiple Ads and Landing Pages
We can create impactful display ads and publish it on highly relevant sites targeting the right audience, which will directly connect to your landing page and will help you by generating better leads. Appropriate designing of your campaign's landing pages makes the experience highly relevant to what the visitor/browser is looking for.
Monitor CTR & Conversion
A PPC ad campaign needs to be written very methodically incorporating the right targeted keywords and it should be justly portrayed, so that it also improves the click through rates (CTR) and conversion rate. The success of a PPC campaign is always dependent on the CTR and conversion rate. So if the customers search is found to be relevant to your products and services and catches their attention, then there is a high chance of getting a conversion when they click on it and go to the landing page.
Report & Optimize
The success of your PPC campaign is always measured and will be reported to you. Key areas of the campaign requiring improvement will be identified and suggested to you on the basis of the results, depending on the number of clicks and conversion.
Search Engine Optimization
If your products and services are not found by your target audience in search engines, then you are missing out on a significant number of prospective customers who are looking for information regarding your product, service or organization
Search Engine Optimization or inbound marketing plays a critical role in ensuring the success of any organization and the business growth. It has to be perfect, so that your products and services are visible to millions of potential customers. Hence, it's important to avoid any wrong step which will affect your brand presence in the digital space and as a result is positioned deep down in search engine result pages where it can't be seen by your target audience.
Vencore Global Services is a well established Search Engine Optimization company in India known for ethical Search Engine Optimization services. We can help you by becoming your Digital Marketing Services partner and optimize your online presence for inbound marketing and ensure business growth and development by showcasing your products and services to your target audience in a more advance technological way.
Before we do Search Engine Optimization, we do proper research for your business, understand your objectives and analyze your customer's current tastes and preferences. Since search engine optimization is a continuous ongoing process we keep optimizing your website for search engines by periodically measuring the key performance indicators and optimizing your business accordingly. We can help you achieve success by constantly innovating and implementing new ideas which can boost the presence of your products and services online.
Some of the steps we include in our search engine optimization process:
Research for SEO
- Clearly define objective of your business and internet presence
- Brainstorm and understand your business for search queries your customers might be searching
- Research chosen keywords or search queries
- Record the best keywords depending upon search volume and relevancy of keywords as per your business
- We will let analytics run for few weeks before starting search engine optimization (SEO) if you already have a website – This allows analytics to collect data and provide us with a baseline
Analyze for SEO
- By using analytics and webmaster tools we will identify the current position of your website in various search engine result pages (SERP)
- Evaluate the visual design and navigation architecture of your website – If the site drives your internet consumers away, no amount of SEO efforts will rank you well in search engines
- Competitive analysis, create a list of competition and their performance on search engines
- Depending on the research we will optimize your website as per your business requirement and your customer behavior on the internet i.e. search engines and search volume of the search queries
- We will do search engine optimization which will cover onsite, offsite and local search optimization
- Check compatibility between browsers and W3C standards
- We will evaluate your website by using analytics tool to provide you reports of your website ranking in search engines, keyword ranking and visitor/traffic and conversion reports etc.
Social Media Marketing
Increased communication for organizations fosters brand awareness and often improves customer service. In today's global online reach, it is essential to stay in touch and engage yourself directly with the current and prospective customers.
Our social media marketing services can establish your brand on the major social media platforms and enable you to interact directly with the customers
Social Media Marketing is a vital part of the digital marketing strategy to promote your brand in a direct and positive way among your target group of customers.
We will be using advance social media marketing tools for your brands. Our social media marketing services will allow your brands to reach customers through multiple social media channels and offer you a chance to do complete monitoring of your brands and customer sentiment analysis, thus helping you in the process to do better marketing of your products and services.
We are using set of robust social media marketing technical platform, which can easily integrate the latest social networks as they become available.
With our help, you can engage with new and existing customers on multiple social channels, whom we can monitor through their mentions about brands, competitor's industry terms and sentiments. Our technical expertise can help you to measure the effectiveness of a particular post of the campaign, in turn helping your business to grow. We approach social media marketing by doing a lot of current data analysis and a careful study of current market trends before any reference is given.
Create & Engage
After a careful analysis, we will create and distribute the content at once through multiple social media channels such as Facebook, Twitter, LinkedIn, Pinterest, etc. Hence using our social media tools, we can do bulk publishing of your brands content and target the right audience. We can also schedule your posts as per your preferences with our social media tools.
Our services for Social Media Marketing can generate quick detailed reports by measuring your campaigns success metrics and you can also track down the social media profiles, content messages and mentionable sources of your brands over the specified period of time.
Social Media Marketing can help you to find new prospective customers whom you can target and ensure business growth of your brands. Get into a direct conversation with the customers through the social platform.
A website is the starting point from where customers get to know about your products and services since it's the first interaction point between you and the customer in the digital sphere. Nine Digital can ensure that this interaction between you and the customer occurs very smoothly and help you to build your brand through proper engagement.
Vencore Global Services has the creative as well as technical expertise to design your website integrated with our entire digital marketing solutions. We have an experienced in house expertise to deliver better digital experience using responsive design techniques along with ensuring an enriching content and engaging experience for the customers.
After doing a complete scoping of your business objectives and understanding your requirements, our talented multi-disciplinary team consisting of web designers, analysts and software developers will use their creative and technical expertise to design an easy navigable website and applications, ensuring a better online experience of your products and services. We use the latest industry standards HTML 5, CSS, content management systems and responsive design techniques to design a robust website/apps. Our technical resources work with new technologies and have the experience to create custom online solutions such as websites, ecommerce storefronts, interactive applications and additional modules. Our content experts will ensure that your website keep your audience engaged till the conversion.
We consider basics of digital marketing while at the inception of designing website. We design websites, which are search engine friendly so that your products and services are prominently visible on search engine result pages. Our search engine marketing team will focus on getting your website the maximum number of quality leads and optimum ROI. We focus on designing creative and quality websites, which takes care of the browser experience and make the site engaging enough to improve your business conversion rate.
We ensures that any project undertaken is in compliance with the W3C standards of accessibility.
To find out more about our outbound Digital Marketing services Call (AUS) +61 3 9015 7783 or email us at firstname.lastname@example.org .